Celebrate
America
2026
Years of Independence
Years of Route 66
Curated Monthly Themes
States to Explore
Route 66 Turns 100
The Vision
In 2026, America celebrates its 250th Independence anniversary and the 100th birthday of Route 66.
From the neon-lit diners of the Southwest to the shores of Santa Monica, Route 66 represents the quintessential American road trip. This campaign weaves together America's greatest milestones into a year-long tapestry of curated luxury experiences.
Chase Travel combines bespoke luxury travel, cultural heritage, and exclusive experiences — positioning itself as the premier choice for high-touch, transformative journeys.
Bespoke Travel Themes
Twelve months. Twelve extraordinary journeys. Each curated to showcase a different facet of America's beauty, culture, and luxury.
Arctic Wonders
Dive into Arctic adventures with luxury lodges, Northern Lights views, and private guided tours.
Romantic Roads
Celebrate love with romantic road trips, boutique inn stays, and exclusive dining experiences.
Spring Awakening
Experience spring's renewal with cherry blossom tours, wine country blooms, and wellness retreats.
Sustainable Escapes
Explore sustainable retreats with eco-lodges and curated National Park experiences.
Culinary Journeys
Savor culinary tours led by top chefs, exploring Charleston, Napa Valley, and Santa Fe.
Family Adventures
Create family memories with glamping in Yellowstone and Zion, paired with private adventures.
Freedom & Celebration
Celebrate freedom with Route 66 road trips and July 4th festivities, including an all-star concert at Santa Monica Pier.
Coastal Luxury
Escape to private yachts and seaside retreats in Martha's Vineyard and Malibu.
Sporting Elegance
Pair iconic sports events with curated luxury experiences, from tennis to wine tours.
Autumn Splendor
Celebrate fall with bespoke foliage tours, iconic sporting events, and exclusive seasonal experiences.
Gratitude Getaways
Redefine Thanksgiving with family destination trips via luxury mountain and seaside escapes.
Winter Grandeur
Savor the season with gourmet dining aboard spectacular train journeys through breathtaking mountain landscapes.
Strategic Marketing Timeline
A phased approach spanning 2025–2026, building awareness, driving engagement, and cultivating lasting loyalty among Chase Travel customers.
Teaser Campaign Launch
- —Digital storytelling via Instagram, YouTube, and LinkedIn, previewing bespoke travel itineraries
- —Influencer partnerships to highlight iconic destinations (e.g., Route 66)
Audience Engagement
- —VR pop-up activations at major travel expos showcasing curated experiences
- —Launch of CelebrateAmerica2026.com, featuring itineraries, booking tools, and behind-the-scenes content
Partnerships & Pre-Sales
- —Collaborations with institutions like the Smithsonian and eco-friendly hotel brands
- —Exclusive pre-sales campaign for Chase cardholders, offering perks such as bonus points
Full Campaign Rollout
- —Launch of hero content video series: Rediscover America — 250 Years of Travel
- —Interactive map on Chase Travel portal for designing custom journeys
Conversion Campaigns
- —Hero Event: July 4th at Santa Monica Pier with VIP access for Chase cardholders
- —Exclusive rates and packages for early bookers
Loyalty & Retention
- —Bonus Rewards Campaign: Double points for bookings during the campaign, redeemable for future travel
- —Amplify user-generated content via #RediscoverAmerica2026 to showcase customer journeys
Celebrate America 2026
Blends Heritage & Luxury
Celebrate America 2026 blends bespoke luxury, cultural heritage, and innovative marketing to create unforgettable travel experiences. This proposal reflects a passion for storytelling and a vision for inspiring customer connection and loyalty, positioning Chase Travel as a leader in high-touch, transformative journeys.
From Arctic adventures to curated sports and holiday experiences, Celebrate America 2026 aligns with Chase Travel's mission and delivers remarkable itineraries that evoke discovery and pride.
"This proposal highlights creativity and fresh perspective, along with a dedication to elevating Chase Travel's offerings in meaningful ways."